Nice Ride

NICE RIDE is a Swedish equestrian sport brand founded in 2019 by Knut-Axel Nordenbelt.
Knut-Axel wanted to realize his idea of a new type of equestrian product through the founding of NICE RIDE.

As a former national team rider in jumping during parts of the 80s and 90s, Knut-Axel has extensive experience in equestrian products. His later experience from product development partly also comes from his time as owner and product developer at Jacson of Scandinavia AB during the years 1991-2006.